Today I read a blog written by Forrester’s analyst Jeremiah Owyang called:  “The Future of the Social Web:  In Five Eras”.  Jeremiah and his colleagues interviewed 24 companies that are very active online and shared intriguing insight regarding the online social experience. What intrigued me most is that they came up with the following diagram showing the 5 main steps that influenced the internet to not only become a social commodity, but also a driving force for new trends and behaviors.

Jeremiah explains there are 5 eras that are overlapping and the one he called Era of social commerce will only start in 2011.

Well, call us over zealous if you like, but we want it now!

When we started working on the ZackBrandit project about 3 years ago, we had this holistic vision where everything converges and that final result should be more than just information, but something tangible. Something that can help you during your daily life – whether professionally or individually as a consumer.

The diagram below is actually our vision of what Jeremiah is talking about.  It demonstrates how we plan to merge the eras of which Jeremiah speaks within our singular platform.

Notice that there are three major roles: The Brands, the Brandits and the Netizens. All three are continuously connected to each other however they choose. Some possible questions?

Why would one choose to be connected to someone in a social network if they do not know one another? Why would you follow a blog if you have never read a single post by this person/company/journalist?  Why would you follow a brand on the net if you don’t receive any direct benefit? Well, we considered these questions when creating our platform.

Today, quite a lot of the existing connections create more distraction than value and it becomes really difficult the find content relevant to the consumer/blogger/brand. This will quickly change as these Eras begin to completely overlap each other and with ZackBrandit, this is on track to happen much sooner rather than later.

ZackBandit accelerates these “5 Eras” because we started with the opposite perspective. We considered that information is as valuable as it is useful. If it can’t be used, it will end up within the depths of one’s memory, if they remember it at all…

How can we make information more valuable because it is has also become very useful?

Well, we’re launching very soon and we’re looking for beta testers. 

Intrigued?  Want to be the first to see try it out for yourself?  Just leave a comment and we will be in touch!