We have some great news!
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The development of our platform is going very well and we have arrived at our first important milestone. This means we are also going to change some elements in our communication model. My personal goal as Mascot and PR Manager is to share information with the outside world. However, as explained in previous posts, the web has become a place where people interact, not just one filled with profuse one-way messages. It is now time to go a step further and add additional relevance to the information we share.
The ZackBrandit platform is about communication and interaction between different stakeholders such as companies, experts, consumers, etc. There is a lot of talk about the way companies envision Web2.0 and social media, and the way these should be applied to business. Some believe it is a necessity to partake in the community; monitoring their brand but forgetting about their own contribution. Others focus on one or several online tools in the hope of raising their brand awareness. Tools are just means to an end and require to be optimized. In using social media you also have to find the right balance between giving and receiving.
This is where experts join the game. They can be called Search Engine Optimization experts, Social media specialists or something else.
Our team understands this concern and wants to start developing a community around our platform, where those interested in partnering will help provide their customers with a set of suited tools.
In order to do so, we are launching the “What’s in it for me!” campaign using LinkedIn.
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A ZackBrandit group has been created specifically for those interested in social media and are willing to join. For every post written on the blog, we will ask a relevant question which will be aimed to bring perspective in our ideology. The best answer provided will be added to our post (with credentials), increasing the relevance of our information and creating a flux of interaction between our blog, its readers and LinkedIn contacts.
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Each post will focus on one specific issue or pain point experienced by many companies, and the response will include a way we envision a solution using the ZackBrandit platform.
So what are you waiting? Join our LinkedIn group today.
Simply Click HERE
