In my previous post I used a few examples in order to show how difficult it is for marketing professionals to identify an adequate and sustainable approach when using social media as part of the online marketing strategy. Using social media requires different skills set and tactics than traditional media and we have shown that the Community Manager is a first step to the right direction.

At ZackBrandit we believe in the need for further developing this job function and create a liaison professional that not only communicates proactively with all stakeholders of an organization, but also engage them as an extension of the organization. Them being the consumers, brand-advocates, marketing department, sales department, customer service and other actor depending on the organization.

In order to do so we invited Jean-Paul Ahoussi to become our first Chameleon Manager. Jean-Paul is from Ivory Coast, he loves football, travelling and online marketing. Being an avid learner he also enjoys getting to know you.

Chameleon Manager is indeed a funny title and referencing to the animal is generally a commentary on the person's ability to change his personality and appearance in order to blend into various social situations with ease. Such personality trait often means the person has no true values and quickly abandons company if it's convenient to do so. And yet, it is a question of perspective. We believe that from the standpoint of the organization chameleons are jack-of–all-trades capable of communicating with the different departments and help better understand the needs and requests of the customers and brand-advocates. On the other hand, chameleons can blend with the customers, thus communicating the same language and take actions to support them. Yes, a Chameleon Manager at ZackBrandit has two hats and is at the same time Brand-Evangelist and Customer-Advocate !

ZackBrandit welcomes Jean-Paul and we hope you will enjoy having great conversations if not debates here on our website or any other platform you suggest us to join.

Please join us in welcoming JP!

The ZackBrandit team