So, I have to tell you all that I really thought that I was one of these lemurs that didn’t care much about brands. I thought that I used things that I liked and if I found something similar for less; that was ok with me! Well, not the case. I may wait for a sale or a coupon (that is typical me!), but I found that I ordinarily use the same brands over and over again, even without finding a good deal. Yes, I was in shock because I really thought I was a thrifty shopper that cared nothing about brands!
The interesting thing is that I am from Berenty and they don’t have many of the brands here in Belgium that I was using there. But do you know what I did notice? If I couldn’t find it here, I would wait until my trip back to Berenty and bring it back with me. I mean, most lemurs don’t wear clothes, but I am a stylish lemur and insist on having my own brand of clothes detergent! Ok, so maybe it works better, maybe not. I haven’t done the research. But it SMELLS so good and just like home!
Anyway, I found this very amusing AND informative…and you should try it, too!
Do you see that? Each day, I work a bit differently. However, from the alarm clock, walking the dog, showering, getting to work and such – it is brand after brand after brand! And, having lived all over, my brand loyalty has remained to some brands back home and some I have already developed here that are only located in Belgium. And do you know what the more interesting thing is? This is not even HALF of the brands I interact with DAILY!
So, I have brand loyalty and did not realize it! What if we all DID realize it??
To Brands (any kind of product, art, service) I ask:
- What if your consumers could talk directly with you about what they like about your products?
- What if you could have a way to brainstorm with them to find out how to improve your products or to develop new ones?
- What if brand empowerment increased your sales because consumers actually knew they love your products?
To Brandits (social networks, bloggers, micro-bloggers, video bloggers) I ask:
- What if you had even more information to share with your readers?
- What if you could offer them better deals that they have been able to find so far?
- What if your readers could find you much more easily than they do now?
To Netizens (seekers of great deals, information, consumers in general) I ask:
- What if you were really aware of what you were purchasing and which brands you were really loyal to?
- What if this meant you could save more money because of this awareness?
- What if you could find more products from Brands you already love and unique opportunities for how to try them?
Thank you to Dear Jane for this idea!
Zack? Oh, Zaaaaack!!! Let’s get on with it so we can show everyone exactly how to answer these questions!!
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Please link back if you do your own brand timeline. It’s fun!
