The ZackBrandit team wishes to provide its community with a unique set of features and tools which are fun and relevant to use. There are different ways to widen social interactions and connect individuals with ideas, consumers, companies, NGOs and other stakeholders of our society. These features and tools will provide each participant with added-value like information, access to specific services, leads, community gatherings, market insight, sales and many more.
Some of these will be invented by the ZackBrandit team and others by partners or community members.
Initially, we would like to bring you what we call the Zilhouette System.
Since I am an avid blog reader and having had my share of experiences in understanding humans for what they are or seem to be (I’m a big fan of crime investigation TV series); I decided to share with you some of my insights. Most people wear various masks or are sometimes understood at different levels. Being a Lemur, I also have my share of personalities that I wish to relate with you. Those will be consequently used as explained underneath. As for the feminine character – I’ve got that covered too because I’ve asked my beloved Zaya to participate.
Let us start with 3 examples out of a total of 16 profiles.
With the exponential increase of e-commerce we also saw an overflow of recommendation oriented solutions. Most use ratings (usually 1 to 5 points) and verbatim messages.
Very few services have their ratings based on more than one criterion and therefore limit the value of the final grade by restricting the provided details. With our Zilhouette System we desire to go a step further by integrating perception and essentially show how brands and products, but also, journalists and bloggers are perceived by others.
Our first approach is to work with bloggers and provide them with a simple tool to see how they are perceived by their readers. It is not a rating tool, therefore there is no good or bad. The feedbacks received from blog readers will enable to depict a perceived blog profile, which will then be represented by one of the pictures above (and more to come).
This profile will help:
- the blogger understand how he is perceived by others based on his writings
- new visitors see what kind of blog they are looking at and be able to differentiate “bargain hunters” from “philosophers”
- ZackBrandit provide specific offers and services based on communities around bloggers
- additional information to support the study of online social trends.
Each of these traits will be clearly defined and with time will be refined based on your feedbacks.
In our next postings we will explain how the profiling system works and identify the 16 different existing profiles. Meanwhile, I have to dive back into my latest book How to be a Hero for Dummies
