Make your loved one feel special with a precious gift; combining originality, refinement and simplicity, this is the worthy challenge that Art’emi, the Belgian jeweler has assumed.

In taking the time to browse its collection, we find ourselves amazed and appreciative in front of these works of art. For those who are looking for something to go with various styles, in specific occasions and something simple, the collection “bijoux en argent” will surely be your answer. This collection of rings, bracelets, necklaces and earrings in silver combines elegance and discretion at the same time. You will certainly be delightfully surprised when you receive this wonderful gift.

Let’s not forget Art’emi’s jewellery is not just for women; there is a collection for the little ones too. This collection named “Petit Chéri” features mini silver pendants. In addition to all these accessories designed to make someone feel special, Art’emi is innovating by letting its customers personalize their jewellery. They just need to specify what they want engraved, the style, the color of the cord and voila, it’s ready to go. To ensure that the engraving will last, Art’emi uses a diamond to create your design. Whether spoiling yourself or a loved one with a piece of jewellery from Art’emi, you will be ultimately supporting innovative entrepreneurs who manifest determination and the will to succeed in their creations on a daily basis.

In our previous blog post, we talked about the importance of word-of-mouth marketing and the difficulties related to its implementation by small companies. It is undeniable that word-of-mouth has considerable advantages when it is mastered and used well.  However, it seems that the word-of-mouth strategy itself has a relatively weak impact; its potential is much greater if we combine it with other techniques.

Following the example of various innovative start-ups, ZackBrandit created a model that aims to take into consideration the human behavior and its need to interact and share with others. This will is reinforced by the Social Media “Spirit”; for in reality, that’s what it’s about: integrating the human dimension of clients in our strategy in order to become closer to them and create a meaningful long-term relationship. It is about transforming customers into partners and no longer considering them as just customers.

ZackBrandit’s mission is to make its users into long term partners. In addition to its base model, which is online sales, ZackBrandit integrated a number of Marketing tools. These tools include Affiliation Marketing and Social Shopping, based on the common sense concept where ZackBrandit users (Brands, Brandits and Netizens) communicate with each other to develop and improve product information, prices and consumer advice.

These business models have already proved themselves in the rise of the neteconomy. At this time when we talk about an integration strategy, it’s in the interest of PMEs to know how to combine them, develop the advantages and to broaden their client databases.

Thus, a business specialized in e-commerce could, for example, integrate an Afilliation Marketing strategy to its commercial strategy in order to make its sales grow. And if the company wishes, why not integrate into its online sales platform, multiple tools to share information in order to optimize its user experience.

The customer, the business’s partner in growth, is the key that permits these companies to make themselves known and counter threatening competitors. After all it is the customer that spreads the voice of the business to their own networks, thus turning them into future customers as well. A satisfied customer attracts another and so on. It is necessary then to put themselves in the shoes of the customer, feel what they are feeling and do what you can to become friends.

If you like this article or have other points of view to share, don’t hesitate to the comments!

We really want to serve you better, so we are adding new sections to our Facebook Fan Page! We want to better inform you and develop a closer connection with you – our best asset.

Four new features will be added to our Zackbrandit Fan Page:

Looking forward to your feedback!
Zack

In the small town of Yvoir, on the banks of the Meuse in Belgium, Stephen Destrée helped us discover a wide variety of mouthwatering biscuits from Noble Tendresse.

Noble Tendresse's biscuits take us back to the real taste of homemade baked treats. They are designed and prepared in the manner of fine art: with passion and perfection. A subtle mix of everyday ingredients and flavors to tantalize our pallets and take us on a journey.

Everyone will find his or her paradise with this wide range of products offered by Noble Tendresse. Let's start our trip to tastebud utopia with some chocolate: Intense Chocolate, Intense Orange Chocolate and Chocolate Moke are the delicious cookies made with the divine ingredient.

We will continue our journey with speculoos biscuits: a unique combination of ginger,  cinnamon and other spices. Taste this pure Belgian product once and you will never forget it, guaranteed. The Speculoos and the Speculoos of Hasselt biscuits will never let you down.

By indulging in these Beligan speciality products made by Noble Tendresse and offered by ZackBrandit you will be supporting the initiatives of innovative entrepreneurs and artists with diverse products. We hope that Noble Tendresse flourishes and develops even more flavors and delectable treats!

Enjoy them yourself or share the deliciousness with your loved ones...

How many brands and logos do you see a day ? 100, 200? 500?! What if you could watch 2.500 different logos in 15 minutes? Would you feel dizzy?

The French design collective H5 worked 6 years on a short film completely composed by logos. Logorama is an award-winning one liner satire about a society flooded by corporate culture, brainless blockbusters, wanton extravagance and consumerism.

The film starts with a police chase where Ronald McDonald is pursued by Michelin dudes. It moves fast, it’s full of colors and you will be amazed by the amount of logos that you recognize.

Some may perceive it as a piece of art, while others will argue it could be a marketing vehicle, serving to advertise hundreds of brands in a short time frame. We at ZackBrandit were quite impressed and just enjoyed the show.

It is most probable that some companies will not be pleased about the way their logo was used without their consent. On the other hand, this film can be seen as corroborating the fact that companies do not own and control their brand and that user-generated content develops in significance.

As a spectator, we enjoyed the way that the brands were represented as well as the personalities that were given to a certain extent. It’s a matter of perception and while some will laugh at the crumbling Windows building others will agonize watching the scene that is falling in disarray.

Have a look at the trailer, enjoy this in-depth review and discover more about the future projections.